How It Works
From campaign brief to purposeful placement.
Menyl replaces guesswork with intelligence. Here's exactly how we turn a product seeding campaign into a precision-matched, measurable outcome.
Three steps. Zero wasted units.
Submit your campaign brief
Tell Menyl about your product, your goals, your target audience, and your budget. Our intake process is structured to capture the signals our AI needs — category, aesthetic, audience demographics, conversion intent, and sustainability requirements.
Brands typically complete a brief in under 10 minutes. The more context you provide, the sharper the matching.
AI builds your recipient shortlist
Menyl's matching engine analyses your brief against our recipient intelligence graph — a continuously updated dataset of creators, journalists, stylists, buyers, and tastemakers across categories and markets.
We score each potential recipient across audience alignment, content affinity, past seeding performance, sustainability fit, and predicted conversion probability. You receive a ranked shortlist with full reasoning.
Products ship with purpose
Every unit that leaves your warehouse has a matched recipient, a predicted outcome, and a tracking thread. Menyl coordinates logistics, manages recipient communication, and captures performance data from the moment the product is dispatched.
No more spray-and-pray. Every send is intentional.
Measure, learn, improve
After each campaign, Menyl generates a full performance report — coverage generated, audience reach, conversion signals, waste avoided, and carbon saved. Every campaign makes the next one smarter.
Your recipient intelligence compounds over time. Brands that run multiple campaigns see matching accuracy improve with every brief.
The Intelligence Layer
What makes Menyl's matching different.
Most seeding platforms are directories. Menyl is a decision engine. We don't just show you who exists — we tell you who will perform, and why.
Audience alignment
We analyse the actual audience of each recipient — demographics, interests, purchase behaviour — not just follower count.
Content affinity
Our NLP models assess whether a recipient's content style, tone, and category genuinely fits your product — not just their stated niche.
Conversion history
We track which recipients have driven measurable outcomes for similar products in the past, and weight future matches accordingly.
Sustainability fit
For brands with sustainability commitments, we score recipients on values alignment — so your product lands with people who will amplify that story.
Market & timing signals
We factor in seasonal relevance, editorial calendars, and market timing to ensure your product arrives when it will have the most impact.
Waste prediction
Before any unit ships, Menyl predicts the probability of meaningful engagement — and flags low-confidence matches so you can redirect budget.
Built for brand teams
Everything your team needs. Nothing you don't.
Campaign dashboard
Track every active campaign in real time — shipment status, recipient engagement, coverage generated, and ROI signals in one place.
Recipient profiles
Full intelligence cards for every matched recipient — audience data, content samples, past performance, and match reasoning.
Waste & carbon reporting
Every campaign includes a sustainability report — units saved from waste, estimated CO₂ avoided, and benchmark comparisons.
API & integrations
Connect Menyl to your existing logistics, CRM, and reporting stack. We integrate with the tools your team already uses.